CREATIVE THINKING

FACILITATING WORKSHOP

May, 2013
BRIEF
ACQUISITION
involves the complex cognitive processes of perception, learning, communication, association, and reasoning. In this project, I will develop and facilitate a collaborative workshop that reshapes how a group of people from a local organization acquires knowledge through hands-on creative exercises that apply lateral thinking strategies.

GROUP OF NON-DESIGNERS - PARTICIPANTS
Surf store owner
Surf store co-owner
• Surf store employee
• Kitesurfer
• Customer
• Teenage girl

PROBLEM
Brand & logo
Marketing channels
Web usability
Business model


WORKSHOP
GOAL
• Facilitate surf group from non-designers to creative thinkers
• Develop a creative, surf-beach culture & fun environment
• Create effective verbal and non-verbal communication
• Explore creative ideas and communication to solve specific design problems

WARM-UP ACTIVITY
DESCRIPTION
The warm-up activity will be a sushi-roll creativity workshop. As a part of team-building, the “surf” group will create unique sushi-rolls with various ingredients and decorate the finished sushi roll into creative shapes of surfing symbols that recall the surf store. 
I believe this unique warm-up activity will create a collaborative team spirit as it is an advanced form of creativity, requiring players who are humble, generous and independent-minded. The better the members of the group work together and complement each other, the more productive the group will be in the lateral thinking world.
In conclusion, this warm-up activity will provide the participants their confidence and able to express their surf ideas.

ACTIVITY IN PROGRESS
VISUAL STORYTELLING ACTIVITY
DESCRIPTION
The visual storytelling activity is designed for this creative group activity and requires lateral thinking to generate ideas and possible solutions to the design problem, the brand identity design and the business model.
ACTIVITY IN PROGRESS

Aloha !
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