DEAFKITE

brand identity design

April, 2009
INTRODUCTION
DEAFKITE is a newly founded European kiteboarding center. We provide power kite, buggy kite, kitesurf and snow kite instructions. We achieved an agreement with the local surf club in Oostduinkerke, where we are allowed to use their facilities to store our equipment, organize fundraising activities and barbecue events
DEAFKITE center is the first official center in Europe and the world. Therefore, it is important to design a unique, sportive and attractive brand identity design.

TARGET AUDIENCE
• People using sign language
European, American and international deaf people, kitesurfing globally
Deaf youth for a better kitesurfing future
RESEARCH
Conducted marketing, competitive and language audits on various watersport centers in diverse continents including the evaluation of existing watersport brands and brand architecture.

BRAINSTORM
MOODBOARD
INSPIRATION
DEVELOP
COLOR STUDY
TYPEFACE STUDY
LOGO ROUGHS
FINAL LOGO
STATIONARY DESIGN

Business card design
Letterhead design
Envelope design
Coffee mug design
Hooded sweater summer & winter design
T-shirt illustration design
Longboard deck design
PHOTO GALLERY
DEAFKITE BRAND IDENTITY DESIGN PROTOTYPE

Aloha !
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